No more wasting time on blind prospecting. With Obras Online and ConstruTarget CRM, your sales team turns data into sales.
+1
in identified investments
+13
of construction projects mapped across Brazil
+1
companies and 30,000 professionals tracked
+0
data accuracy SLA
+0
cloud access SLA
About Us
For over two decades, we have been a national leader in market intelligence for the construction sector, connecting medium and large-sized product and service suppliers to thousands of feasibility studies and projects across Brazil.
In partnership with Ploomes—one of Latin America’s largest CRM platforms—we developed ConstruTarget CRM. This exclusive solution for construction suppliers integrates strategic market data with sales management tools in a single platform, tracking the entire sales cycle from lead to close.
Obras Online Market Intelligence: Key Benefits
Track ongoing projects in real-time and
expand your vision of the construction market.
Última atualização 08/05/2026 às 14:37h
Digitize your sales force and
achieve predictable results
ConstruTarget CRM: Key Benefits
CRM for Digital Transformation
ConstruTarget CRM connects project, construction, and company data on a single platform to drive the sales performance of businesses selling directly to construction and engineering channels.
Obras Online integrates with all major CRMs on the market
For companies that already use a CRM tailored to their daily sales routine, we provide seamless data integration through connectors and APIs.
Obras Online Clients
FAQ
Obras Online
Obras Online is a digital platform that centralizes detailed information on ongoing construction projects across Brazil. It was designed to help companies selling products or services to the construction sector find new business opportunities in a fast, strategic, and organized way.
Obras Online allows you to identify projects at various stages—from design to completion—providing data on those responsible for each phase. This enables sales teams to connect directly with influencers or decision-makers and stay ahead of sales opportunities.
The platform cross-references and organizes information from multiple trusted sources regarding feasibility studies, design phases, and ongoing projects nationwide. This allows users to filter by region, project type, built area, execution stage, and other variables, providing a strategic real-time view of the market.
ConstruTarget CRM
ConstruTarget is a CRM developed by the Obras Online team in partnership with the Ploomes technology team, specifically created for construction suppliers who sell their products and services directly through construction and engineering channels. Unlike generic CRMs, ConstruTarget is built with commercial logic tailored to the industry, featuring direct integration with the Obras Online project database and functionalities that simplify B2B sales workflows in this market.
ConstruTarget is ideal for manufacturers, distributors, and service providers selling solutions to real estate, industrial, and infrastructure projects. It is especially valuable for companies that:
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Lack a structured CRM and still rely on spreadsheets or improvised systems;
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Struggle to track their sales pipeline effectively;
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Want to connect project prospecting directly to sales follow-up;
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Seek greater predictability and organization in their commercial process.
Obras Online is a market intelligence platform that reveals project locations, key stakeholders, and the current stage of every project or construction site. In other words, it is a source of pre-qualified sales leads, ready for your team to transform information into real sales opportunities.
ConstruTarget CRM, on the other hand, allows you to manage these opportunities through a predetermined workflow of customer journeys, tracking every contact, proposal, and negotiation from the initial lead to the final close.
When used together, they provide a complete and integrated view of the sales funnel. Obras Online identifies the leads and project opportunities, while ConstruTarget CRM organizes, tracks, and generates conversion and performance metrics. This combination makes the commercial process more agile, strategic, and intelligent, eliminating information loss between the prospecting and sales stages.